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Percentage of people who use Facebook (regional)



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This FACT indicates the percentage of people who use the social networking website, Facebook, in each respective state, from the year 2017. The statistics were derived from answers to the qusetion 'Which of these social networking sites do you use?' Social networking statistics show that Facebook usage in Australia is 94 percent compared to the country's population. The total number of Facebook users in Australia grew by more than 733,500 from December 2012 to July 2013. Statistics show that the ACT and NT has the highest percentage of users at 100 percent, while Victoria and NSW has the lowest percentage of users at 92 percent. It is important to note that the organisation behind the study, Sensis, offer marketing services. It is therefore in their best interests to structure the surveys such that percentages are high.


Based on Sensis data from 2017

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